Only in America ...

From a recent article on the new Bowl Championship Series playoff ... the article discusses who the winners and 'losers' are in the proposed system.  I direct your attention to the discussion on losers (emphasis is mine):

LOSERS: As much as the BCS seemed stacked against the so-called little guys - those teams from conferences outside the six founding member leagues - a playoff-driven postseason could widen the gap between the haves and have-nots. While a playoff will increase the amount of revenue the postseason generates, those funds might be distributed more unevenly. Leagues such as the Mountain West, Conference USA and the Sun Belt will make more money in total, but could get a smaller percentage of the pie. And if schedule strength is going to be emphasized for picking the playoff participants, how do those teams fortify their schedules to match what the teams from power leagues already have built-in?

Only in America would we consider someone a 'loser' in a system where the amount of money they stand to make off a deal goes up.